It began with a dream. A big, God-sized dream. Years ago, Heidi VanderWal (Chief Crown Officer) and Former Co-Founder Danielle DeSmit attended a woman’s event sponsored by a local church to create awareness for human trafficking. After realizing that girls were being sold right in their city, at their favorite malls, in local schools, and online, they became determined to help fight this injustice that was hitting so close to home. They dreamed even bigger, of a world where human trafficking didn’t exist at all. In January of 2014, the idea for Crowned Free, a clothing company that donated a portion of its profits to this cause, took shape.
Launched in 2015, Crowned Free sold their products online and in local boutiques. The response was immediate. Women asked how they could get involved, if volunteers were needed, or if Crowned Free would become a direct selling company. By the middle of 2016, that was exactly the direction that the company was heading: changing their business model to direct sales. On August 1, 2017, Crowned Free officially launched as a party plan/direct selling company. How exciting! Now women across the United States can join Crowned Free in their journey as Independent Representatives. They can be their own boss, make additional income, and fight human trafficking, all at the same time.
In March of 2018, Co-founder Danielle Desmit was lead by God in another direction. Heidi, along with her husband Mark, are now the sole owners of Crowned Free.
Crowned Free’s mission is to raise awareness and empower survivors of human trafficking by creating employment opportunities and donating financial resources to organizations working with rescued women.
In Isaiah 35:10 it states “and those the Lord has rescued will return. They will enter Zion with singing; everlasting joy will crown their heads. Gladness and joy will overtake them, and sorrow and sighing will flee away.”
Who is this Crowned Free woman? She is you. She is me. She is the one that has been liberated from trafficking. She is a champion. She is brave and courageous. She is an overcomer. She is fearfully and wonderfully made. She is a conqueror. She is loved. She is strong.
For such a time as this…Crowned Free came to be. So, fall in love with their whimsical, feminine style clothing. Believe in the beauty that comes in many shapes, sizes and ages.
Because this…this is my story. It can also be yours. And together, we can dream big dreams.